Maximizing your
Linkbuilding Campaign by Richard Vanderhurst
Anyone
that has ever spent time on a link building campaign knows how much work it is
to form content, build a pitch list and contact folk to see about getting the
link. However, links are vital currency in the land of SEO.
Go on and pick the one
you would like to check out. As you look thru the list, you may notice a column
that asserts "linked to." That column will tell you how many sites
are linking to the bad page. This implies someone simply typed the URL in
inaccurate when they were linking, or they cut and pasted a dynamic URL or a
URL that contains a session ID.
These are links that
were likely completely good at one previous point but for who knows what reasons
are now damaged.
Possibilities are good
you will want to fix this issue on your end by putting the website page back at
that address or setting up a 301 redirect instead of troubling to contact
everybody who is linking in and asking them to make the change. It's a way to
have a check list of damaged URLs you want to have a look at. This new tool
from Google will make it simpler to make certain you are getting full credit
for the links folks have happily given you.
The easy reason is that if somebody
is linking to a non-existent page on your internet site, it could be a bad
experience for users (not to mention that you won't be getting credit for that
link with search engines unless you're doing additional work). It might be
unimportant to mail a number of these folk and say "Hey, I spotted you
linked to my site (thank you) but the link is damaged, so users will get a 404
page. Changing 404 links to links to the right pages converts bad links to free
direct text links for all.